Adult Swim is a night time programming block on the Cartoon Network channel, owned and operated by Warner Bros. For a self-mailer concept, I wanted to make a promotional letter that would be sent to Adult Swim fans to advertise their annual events, such as Adult Swim Con, Adult Swim Festival, and other pop-up events they’ve had in the past. While Adult Swim is iconic for their stark black and white identity, the self-mailer would require a two-color print, so I added magenta as a supporting color. I specifically wanted to celebrate Adult Swim’s growing library of animated content, so I included illustrations of some of their animated characters. In addition, the back side of the long, tri-fold brochure creates a cool illusion when the grid sheet is moved on top of it, animating the text and waves with picket-fence animation.