KO FOCUS FORMULA PACKAGING
PACKAGE DESIGN | 2022
To showcase one cohesive brand across multiple forms of packaging, I decided to create my own fictional brand of powder energy drink supplement. What makes KO Focus Formula stand out from its competitors such as GFUEL is that it’s specifically marketed at fighting game players, who know that frame-perfect precision and faster reaction times than their opponents are of utmost importance. The fictional product is shown as a tub, a display box with single-serving powder sachets, and a shaker bottle as a bonus.