LITTERING HURTS CAMPAIGN

Littering Hurts is a comprehensive, multi-channel campaign surrounding the harmful effects of littering, sponsored by Keep America Beautiful. The campaign primarily targets adults ages 21 to 35 using rebellious visual and verbal language, with the goal of discouraging littering behavior and inspiring change. Deliverables for the campaign include a sequence of three cohesive magazine ads, a poster, a public transportation ad, a website landing page, and additional items—being an auto garbage bag, as well as pins and stickers.